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EUDORA CD STORES
BOTICÁRIO GROUP
CDs - Belo Horizonte | Campo Grande | Christmas
2015
EUDORA CD STORES
BOTICÁRIO GROUP
CDs - Belo Horizonte | Campo Grande | Christmas
2015
The Eudora CD stores, one of Grupo Boticário's brands, were developed strategically thinking about the collaborators, who are the true representatives of the brand.
The project should include a store next to the distribution center (DC), at the same time the place should have rooms and spaces for meetings, lectures, congresses and brand events.
The project has an interesting feature, the store is for the representatives and not the end customer. It was an interesting challenge and an unusual experience in retail projects.
STRATEGIC DESIGN
DESIGN FOR EMOTION AND WELL-BEING + RETAIL DESIGN + UX EXPERIENCE
CASES AND STRATEGIC PROJECTS
Âncora 1
THE DEVELOPMENT OF PROJECTS PART OF 03 BASES - THEORY AND PRACTICE.
THE CARBON | Strategic Design and Innovation is an organisation that seeks to bring project development and the creative process closer to research and the strategy to be implemented.
Building knowledge and project culture facilitate the necessary immersion in the evolution of projects. We seek questions, provocations, scenarios and paths relevant to people, brands, organisations and environments.
THE PROJECT DEVELOPMENT IS BASED ON 03 PRINCIPLES OF THEORY AND PRACTICE.
The STRATEGIC DESIGN brings an approach that provides opportunities to create and INNOVATION, helping to guide and build possible scenarios in complex contexts.
Our METHODS are based on research methods in Design and are adapted to each reality and context of activity, being customized for each project.
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