EUDORA CD STORES
BOTICÁRIO GROUP
CDs - Belo Horizonte | Campo Grande | Christmas
2015
EUDORA CD STORES
BOTICÁRIO GROUP
CDs - Belo Horizonte | Campo Grande | Christmas
2015
The Eudora CD stores, one of Grupo Boticário's brands, were developed strategically thinking about the collaborators, who are the true representatives of the brand.
The project should include a store next to the distribution center (DC), at the same time the place should have rooms and spaces for meetings, lectures, congresses and brand events.
The project has an interesting feature, the store is for the representatives and not the end customer. It was an interesting challenge and an unusual experience in retail projects.
THE CARBON | Strategic Design and Innovation is an organisation that seeks to bring project development and the creative process closer to research and the strategy to be implemented.
Building knowledge and project culture facilitate the necessary immersion in the evolution of projects. We seek questions, provocations, scenarios and paths relevant to people, brands, organisations and environments.
STRATEGIC DESIGN brings an approach that provides opportunities for creation and INNOVATION, helping to guide and build possible scenarios in complex contexts.
Our METHODS are elaborated and based on research methods in Design and are adapted to each reality and context of action, being customized for each project.
HOW TO MAKE?
RESEARCH | METHODS
STRATEGY | INNOVATION
PROJECT CULTURE
ORGANIZATION | PROCESS
Starting from a coherent and adapted METHOD to reality and context of action, it is possible to structure, to support and to qualify the research, project development and the search for innovation.
OUR METHODS
ARE DESIGNED FROM THE OPTIC OF DESIGN ,
WITH PROJECTUAL THINKING .
WE BELIEVE IN RESEARCH, STRATEGIES, IN THE CONSTRUCTION OF KNOWLEDGE .
INNOVATION | DESIGN THINKING | METADESIGN | PROJECT SCENARIOS
B1
STRATEGIC DESIGN |
INNOVATION | 360°
How Strategic Design can contribute to the development of projects and to the search for innovation?
METAPROJECT | REFLECTIONS | KNOWLEDGE GENERATION
In order to stimulate new possibilities and guided innovation, the meta-project takes place along the project path and provides opportunities for reflection and learning.
SUSTAINABILITY | BIOPHILIA AND INNOVATION
The responsibility for sustainability can happen in different ways throughout the project, from the best use of material to the reduction of damage and respect for the environment.
What is unnatural is artificial. When you create something artificial, you must understand your responsibility.
We believe that well-being and a positive experience occur in contact with nature and in a harmonious relationship with the environment.
INNOVATION AND DESIGN
INNOVATION permeates design intentions whenever possible.
Therefore, we must develop methods that enable DESIGN-ORIENTED INNOVATION.
Our methods include steps and activities that encourage creativity and co-creation in the search for new possibilities, INNOVATION.
B2
DESIGN FOR EMOTION AND
WELL-BEING | UX
Design for Emotion and Well-Being brings a human approach, relevant data and opportunities for innovation and quality of life to projects - UX in architecture and design.
SURVEYS
Opportunities arise when we delve deeper into the context through research, seeking relevant information to qualify project actions.
Design for Emotion and Well-Being aims to understand the user beyond the traditional aspects, reaching issues related to emotional factors. It approaches psychology to offer, improve, qualify or create a new experience in architecture and design.
DATA INTERPRETATION
Based on scientific methods, the research allows the organisation of various data that must be organised and interpreted before reaching the studio and (co)creation.
Highly qualified and experienced professionals are involved in research and data interpretation stages.
ACTIVITIES | TOOLS
We created a series of activities and tools for dynamics and experiments based on theories and practical experiments carried out in this area of knowledge.
B3
RETAIL DESIGN, SERVICE
AND EXPERIENCE
Architecture, design, brands and organisations are experiences. How to interpret and understand the user, services and processes to develop experiences and triggers?
RETAIL DESIGN
Despite our significant experience in Retail Design, we are always looking for greater depth in this area to help brands and organisations provide meaningful experiences for their users.
SERVICE DESIGN
The approach to Service Design aims to create methods and activities to understand the user. Therefore enabling activities that reinforce research and decision-making in the project.
ACTIVITIES🇧🇷 TOOLS |
We create and adapt a series of activities and tools for activities based on theories and practical experiments carried out in this area of knowledge.